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Case Studies
USING CREATIVITY TO SUPPORT THE DEVELOPMENT OF MARGINALIZED TALENT
Clients have access to extensive industry knowledge, connections, and networks of professionals who understand their culture. We achieve this by offering creative tools, brand management expertise, and customized strategies that are specific to the objectives and challenges of our clients. Every project and partnership is created with the goal of developing and implementing creative, profit-generating brand extension programs for the culture's up-and-coming businesses and talent.


Industry: Government/Civic, Non-Profits, Grassroots Organizations, Activists, and Community
#ILYH
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Industry: E-commerce, Beauty-Cosmetics, Social Media, Lifestyle, Data, Retail and Web Service
In 2021, HB+ collaborated with the newly Black-owned accessory company I LOVE YOUR HAIR. Through clever branding and content creation, HB+ was able to assist this start-up in entering the millennial Black haircare market. In less than a month after the #ILYH debut, this brand gained 8M impressions, thanks to the sharing of products by popular culture figures like influencers and celebrities.

SOUND DOCTRINE RECORDS



Industry: Entertainment, Social Media, Lifestyle, Influencer Merchandising, Advertising, Pop/Urban Culture & Marketplaces
A cultural influencer with over 1.4 million followers across her social media platforms, Indya Marie generates an average of 4 million impressions when she shares content. Her record label partnered with HB+ to help her manage brand collaborations, sponsorships, negotiations, and the creation of a media & communications strategy for a significant music video production.
iCRe8
x COSTA RICA

iCRe8 Invites You
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HB+ teamed up with award-winning Creative and Director Halo to provide advisory in efforts to support his pilot program in Costa Rica. To help Halo and his business partners access their multiethnic and afro audiences, I used my extensive personal and professional network, which included ambassadors and government officials from the diaspora. Furthermore, I combined HBinsights with both research tools and analytics to inform the icre8 team of the best actionables and recommendations on platform development, partnership evaluation and planning, and quantifying ROI for this project.
Industry: Government/Civic, Non-Profits, Grassroots Organizations, Education, Economic Development, Film & Arts, Health & Wellness and Under-served Communities
For the 2012 HomeWalk fundraiser, my objectives as a Consultant included developing neighborhood outreach programs and working with UnitedWay executives and board members to produce an event that would raise money and awareness for putting an end to homelessness in Los Angeles, California. To maximize advocacy, I was part of a team of organizers that planned and coordinated a series of smaller activities and events, in addition to HomeWalk. Together with other team members, I also developed technologies to further assist the implementation of this campaign. The event drew 12,000 attendees and won the support of many people.


